Your Life’s Work
Deserves the Right Exit.

Charis founded Sierra M&A on a conviction held since day one: founders who have spent a lifetime building something deserve better than a transactional broker. Trained at the Naveen Jindal School of Management at UT Dallas, she has spent six years exclusively in sell-side lower middle market advisory across Texas and nationally — representing owners in construction, trades, distribution, and professional services. Her edge is precision: identifying the right buyer pool, understanding what drives valuation in each sector, and holding firm when negotiations get difficult. She leads every engagement personally from first conversation to closing day.

Amber brings something rare to M&A advisory: a deep command of the human architecture inside a business. With a career built in people operations and organisational strategy, she understands how companies function at the team level — the key employees, the knowledge dependencies, the internal dynamics that acquirers scrutinise before committing to a deal. That insight shapes how Sierra positions businesses to the market, anticipates due diligence risk, and protects seller leverage throughout the negotiation. As Managing Partner, she leads Sierra’s buyer relationships and ensures every seller’s team is handled with integrity from first approach to close.

Before Sierra, Gen spent 15+ years inside the engine rooms of the world’s most consequential growth companies. She began her career in Investment Banking at HSBC and Leonteq (Zurich) — building the financial rigour and deal discipline that underpins every Sierra mandate. She then served as right hand to the CEO at Coinbase through its hypergrowth and NYSE listing, and led the execution of a $555M Series A at MoonPay — the largest in the industry at the time — while doubling ARR across five European markets. She has spent her career at the centre of the most consequential decisions a company faces: capital raises, international expansion, and public listings. Now she brings that same precision to the most important transaction a business owner will make: their exit.