Your Life’s Work
Deserves the Right Exit.

Charis founded Sierra M&A on a conviction: founders who have spent decades building something deserve better than a transactional broker. Over a decade in sell-side M&A, she has closed 30+ transactions across construction, trades, heavy equipment, and distribution. Her deep sector knowledge margins, crew dynamics, seasonal cash flow, consolidator preferences, informs how she positions each client. She's trained at the Naveen Jindal School of Management at UT Dallas and leads every engagement personally from first conversation to closing day.

Amber brings something rare to M&A advisory: a deep command of the human architecture inside a business. With a career built in people operations and organisational strategy, she understands how companies function at the team level — the key employees, the knowledge dependencies, the internal dynamics that acquirers scrutinise before committing to a deal. That insight shapes how Sierra positions businesses to the market, anticipates due diligence risk, and protects seller leverage throughout the negotiation. As Managing Partner, she leads Sierra’s buyer relationships and ensures every seller’s team is handled with integrity from first approach to close.

Before Sierra, Gen spent 15+ years inside high-growth companies, starting in Investment Banking at HSBC in Singapore and then Leonteq Securities in Zurich, Switzerland. She went on to work closely with founders at Coinbase and MoonPay through hypergrowth stages, including leading the execution of MoonPay’s $555M Series A in 2021— the largest in the industry at the time. She has built her career at the centre of critical moments, from capital raises to public listings, and now applies that experience to guiding founders through their exits.